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This API Is Changing the Future of Embedded Finance

Embedded finance is the integration of financial services, like payments, digital accounts, FX, and lending, directly into non-financial products. It means businesses can embed tools that let users send money, pay invoices, or manage funds, all without ever leaving their platform.

5 mins read
16th July 2025
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Businesses today are no longer limited to traditional financial institutions for tasks like payments, collections, or currency exchange. With the rapid growth of embedded finance, companies and businesses can seamlessly integrate financial services into their platforms. 

At the heart of this transformation is Fusion, the powerful API from Leatherback that’s helping businesses and startups simplify global payments, automate financial workflows, and scale faster.

What Is Embedded Finance?

Embedded finance is the integration of financial services, like payments, digital accounts, FX, and lending, directly into non-financial products. It means businesses can embed tools that let users send money, pay invoices, or manage funds, all without ever leaving their platform.

Think about it: Uber and Chowdeck let you pay in-app. Shopify allows merchants to accept payments with a click. That’s embedded finance—and it’s now possible for any business to do the same.

Why Businesses and Startups Should Care

For startups and businesses, time is money, and traditional finance tools aren’t fast enough. Managing supplier payments, collecting from clients, switching between currencies, or sending cross-border transfers can be painfully slow and expensive. Embedded Finance fixes that.

With the right API:

  • You can collect payments directly inside your platform.

  • Open and manage digital business accounts in different currencies.

  • Automatically send invoices, bulk payments, or recurring payouts.

  • Unlock new revenue by offering your customers financial tools they already need.

Leatherback’s Embedded Finance API

Fusion is Leatherback’s answer to the global payment chaos many businesses face. It’s a developer-friendly fintech API that allows companies to build embedded finance experiences right into their apps, platforms, and back offices.

With Fusion, you can:

  • Open Multi-Currency Accounts

Create and manage digital business accounts in currencies like USD, GBP, NGN, EUR, CAD, and more, all through a single API.

  • Send and Receive Payments Across Borders

Accept international client payments, convert currencies at transparent rates, and pay suppliers anywhere in the world.

  • Automate Invoices and Recurring Payouts

Whether it's salaries, vendor payments, or client refunds, Fusion helps you set up scheduled or one-time bulk payments with ease.

  • Generate Custom Payment Links

Let your users pay in their preferred currencies through branded payment links, seamless, secure, and embeddable.

  • Stay Compliant

Leatherback is regulated in multiple countries and handles the tricky parts of global finance, so you don’t have to.

Real-Life Examples: How B2B Startups Use Fusion

Let’s say you run an E-commerce business in the UK that exports agricultural goods. You work with clients in the EU and the USA and pay local suppliers.

With Fusion:

  • You can receive payments in GBP, NGN & CAD

  • Instantly convert the money to NGN within your dashboard.

  • Pay your team or vendors in seconds, without switching platforms.

Or imagine you run a SaaS platform for African freelancers. With Fusion, you could:

  • Offer each user their own virtual GBP or USD account.

  • Let them receive client payments directly.

  • Enable local payouts in their home currency, all without setting up a bank account.

Traditional Finance vs. Embedded Finance (With Fusion)

Traditional Banking

Embedded Finance with Fusion

Manual and time-consuming processes

Fully automated via API

Long delays in cross-border transfers

Real-time global payouts

High FX fees and complex compliance

Transparent rates and built-in regulations

Limited integration with core tools

Fully embedded into your platform or product

Why Leatherback, and Now?

The global economy is borderless. Your customers, partners, and team members might be in five different countries, and they all expect fast, flexible, digital-first experiences.

Fusion helps your business meet those expectations. Whether you're:

  • A SaaS platform that wants to embed banking tools for users,

  • A marketplace handling multi-vendor payouts,

  • A startup managing international clients and suppliers,

You can do it all without hiring a fintech team or building a payment engine from scratch.

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